TCF refers to the Transparency and Consent Framework (a voluntary standard) being promoted by IAB Europe, a Europe-level association for the digital marketing and advertising ecosystem.
This facilitates compliance with GDPR (General Data Protection Regulation which came into force on 25 May 2018) and the ePrivacy directive (aka "ePD", a 2002 directive also known as the "cookie law") proposed to be replaced by some upcoming EU regulation.
An example of a data collector who might be surfaced through the TCF are:
- BeeswaxIO Corporation (a programmatic advertising company now owned by Comcast)
- Magnite, Inc
- Comscore BV
- LiveIntent Inc (acquired by Zeta Global)
- Amazon Advertising
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