Uploading App Packages to the Windows Store

There are a bunch of rules to follow when uploading packages to the Windows Store.

One hard requirement is a "Package URL" which is a versioned, secure URL pointing to the app package (MSI/EXE) hosted on your CDN.

An example could be https://windowscottoneyejoe/downloads/1.1/setup.exe

When a customer installs a package, the Store downloads the package from the URL. Good CDN practices should be followed - to ensure the URL is performant, reliable and available in your relevant target markets.

(Sidebar - Google have some great recommendations on CDN best practices (they also have their own commercial CDN products known as Cloud CDN and Media CDN, other vendors offer CDN services too, including CloudFlare).

Note: as your application versions evolve, you may need to update the package URL. This is done by using the Update submission option in Partner Center to specify the new package URL.